KM                                                                                                                                                                                                         ABOUT     

BEINGFRENSHESOCIAL MEDIA CAMPAIGN
Branding, Marketing, Photography

Being Frenshe, the poplar wellness brand created by Ashley Tisdale, is turning heads, and noses, with its “Pleasure Of All The Senses” campaign. This social campaign aims to connect with a new audience of women who are confident in both their sexuality and themselves. In other words the women who embrace independence and have the common “I don’t need a man” mentality.

Currently Being Frenshe’s brand focuses on the connection between mental wellbeing and scent. Therefore, I created this campaign to emphasize the wide  range of senses Being Frenshe’s body mists incorporate beyond scent. Through the use of bold colors, dynamic lighting, and confident wordplay, the campaign of three images came to life highlighting a variety of senses.







            


PROCESSWHY SETTLE FOR SILVER
This image reflects the idea of not settling for
second best and self-worth. It emphasizes a woman’s standards in men and her refusal to settle for anything less than the best. The composition highlights lettering made from pearl gems and an array of gold jewelry displayed on a gold tray, set against a dark velvety background to reflect a sense of sophistication. 
YOU CAN LOOK, YOU JUST CAN’T TOUCH
This image portrays a women’s self confidence and independence through a scene of her preparing for a night out. A gold mirror adorned with handwritten cursive text written in lipstick conveys her unspoken rules. Elements like makeup and jewelry are arranged to enhance the narrative, while lighting is used to cast shadows and create highlights on the fabric.

PLAY BY MY RULES
The concept of this image deals with gambling, in a game where the woman holds the power forcing men to play by her rules. This dynamic was created visually by incorporating elements like playing cards, poker chips and handwritten lettering. To elevate the aesthetic, other details such as pearls and gold chains were added to complete the composition.


MOODBOARD & SKETCHES

ITERATIONS

BEHIND THE SCENES


                                                                DESCENT INTO MADNESS

LET’S CHAT!

morgantidesigns@gmail.com