BEING FRENSHESOCIAL MEDIA CAMPAIGN
Marketing, Photography
Being Frenshe, the popular wellness brand created by Ashley Tisdale, is turning heads, and noses, with its “Pleasure Of All The Senses” campaign. This campaign aims to connect with a new audience of women who are confident in both their sexuality and themselves. In other words the women who embrace independence and have a “I don’t need a man” mentality.
Currently Being Frenshe’s brand focuses on the connection between mental wellbeing and scent. Therefore, I created this campaign to emphasize the range of senses their body mists incorpoate beyond scent. Through bold colors, dynamic lighting and confident wordplay, the campaign of three images came to life highlighting a variety of senses.
This image reflects the idea of not settling for second best and self-worth. It emphasizes a woman’s standards in men and her refusal to settle for anything less than the best. The composition highlights lettering made from pearl gems and an array of gold jewelry displayed on a gold tray, set against a dark velvety background to reflect a sense of sophistication.
This image portrays a women’s self confidence and independence through a scene of her getting ready for a night out. A gold mirror adorned with handwritten cursive text written in lipstick conveys her unspoken rules. Elements such as makeup and jewelry are arranged to enhance the narrative, while dynamic lighting is used to cast shadows and create highlights on the fabric and specular on the makeup.
The concept of this image deals with gambling, in a game where the woman holds the power forcing men to play by her rules. This dynamic was created visually by incorporating elements like playing cards, poker chips and handwritten lettering. To elevate the aesthetic, other details such as pearls and gold chains were added to complete the composition.