DESCENT INTO MADNESSFASHION MAGAZINE
Art Direction, Editorial Design, Fashion Design, Photography, Typography
Descent Into Madness reimagines Tim Burton’s Alice in Wonderland through the lens of a popular theory that ties the story to an allegory for drug use. It focuses on Alice’s journey as a bad trip, one that intensifies with each turn and leaves her stranded in Wonderland forever. This interpretation emphasizes the surreal and unsettling aspects of her adventures, exploring how her interactions with different characters deepen the disorienting nature of her experiences.
This high-fashion couture magazine translates this twisted narrative into a visually captivating format. Through a combination of photography, dramatic lighting, intricate set and prop design, along with innovative typography and layout, this magazine reimagines Alice’s story while also promoting both couture fashion and the movie. Each detail works to convey a more elaborate version of the tale we all know and love, offering viewers a new perspective.