GLASSHOUSE CO.
SENIOR CAPSTONE
Art Direction, Branding, Illustration, Packaging Design, Photography
Glasshouse Co. is a premium spirits brand that redefines the ambiance, atmosphere and the original purpose of connection of traditional cocktail lounges, into your own home. Their products value classics, including the original definition of a cocktail, which is the mixture of spirits, sugar, water and bitters. Glasshouse Co. also values the experience of using their products, from the glassware itself, to creating new cocktails with their bitters set, to grabbing a handle of their premium small-batch cocktails last-minute on the way to an event or gathering.
Their products reflect the ambiance through their art deco inspired packaging, while additional elements such as recipe cards and conversation cards create a more meaningful experience and connection to their products. This transforms Glasshouse Co. from solely an alcohol company into a spirits brand that sparks new conversation and experiences.